Art and Booze Together

Eddie Pensier writes:

Here’s a curious little article detailing the mutually beneficial yet uneasy relationship between the businesses of trend-setting art and liquor. Interesting, though, to note what the arty folks consider to be a downside:

Spirits sponsors want signage at an art event, sometimes tons of it, notes Jeffrey Lawson, head of Miami’s Untitled Art fair. Worse yet can be the arrival of scantily clad girls wearing a brand’s banner and serving shots, a visual that doesn’t quite jive with classy contemporary art sales.

Sure thing. I can see how that would be a, um, problem.

(The article is from DuJour magazine, and you don’t know how hard I struggled not to title this post DuJour Du Jour.)