Venti . . . . Ummmm?

Fenster writes:

Ever notice how much easier it is to remember or learn things you are interested in learning compared with when you are not?

Case in point. After all these years and after all the Starbucks coffees I still cannot remember what silly names they attach to the quite functional and reasonable small, medium or large. Nor do I fully understand why most customers parrot that talk. To be sure I am a bit embarrassed to show my ignorance by having to squint at the sign before ordering. But I am even more embarrassed when on the few occasions I actually found myself mouthing the corporate brand nomenclature. So for me it remains small, medium and large, as unapologetic as possible, and with a curteous please and thank you.