Paleo Retiree writes:
For the last month I’ve been making a close study of the 1920s-era cocktail called the Negroni. (Nothing wrong with being systematic, is there? Besides, as a Johnny-Come-Lately to the artisanal cocktail trend, I’ve got to do what I need to do to catch up.) It’s one of the more startling of the classic cocktails: medicinal, bitter, edgy … And notoriously hard for some people to learn to enjoy. Fans of fruity mixed drinks are urged to stay far, far away. But I’ve grown to love a good Negroni, and I enjoy mixing the drink too. Part of the fun: pouring Negronis for friends and enjoying the twisted facial expressions that usually result. “You like this?” many of them ask. Why, yes I do, and very much so.
There’s no real point to ordering a Negroni at a clueless bar. Though it’s one of the classic drinks, many everyday bartenders barely seem to have heard of it. At one otherwise smart-seeming business-style bar where I ordered a Negroni, the bartender sneaked away and consulted a cocktail recipe book before mixing my cocktail for me. Clueless bartenders don’t just not-know how to mix the drink; they don’t know what the point of the drink is. They follow the recipe, put the glass in front of you, then stare at you with curiosity as you take your first sip of it.
But, after some months away, the Question Lady and I are now back in NYC, where the cocktail renaissance has been in full swing for a longish while. If New York’s virtuosic mixologists don’t know what to do with a Negroni, then no one does. So the other evening I dragged my wife off to Elsa, a well-respected little place in Alphabet City (that’d be the East East Village to some of you). On their Classic Cocktail list they offered a Negroni described as “barrel-aged,” something I’d never run across before. The basic elements of the Negroni are there — gin, sweet vermouth, Campari. But instead of being mixed in front of your eyes, they’re pre-mixed; and then the mix is aged in a charred oak barrel for a month. When a customer orders the drink, the barrel-aged mix is poured over ice — as you can see in my snapshot, the mixologists at Elsa take some serious care with their ice — and an orange slice.
The result is a Negroni and then some. The time in the barrel takes some of the bitter edge off of the Campari, it plays down some of the botanical aromas of the gin, and it muddies up the whole glass with notes of molasses and smoke. It’s so distinctive a twist on the classic Negroni that, as pleased as I was with what I was sipping, I found myself wondering if it shouldn’t go by some name other than “Negroni.” But, nah: it’s great — mellow, and with a touch of non-sugary sweetness, yet still something that’ll put hair on your chest … It’s closely-enough related to the classic Negroni to deserve the name. Bonus pleasure at Elsa, where we’ll definitely be returning soon: a staff of smart and enthusiastic bartenders eager to discuss their concoctions as well as happy to share their knowledge.
Here are a couple of views of Elsa. We showed up as the front door was being unlocked; by the time we left, the joint was starting to hop. I hear that the scene can get beyond lively on weekends.
Related
- A visit with Scott Schneider, the general manager of Elsa.
- I’m eager to read this new ebook by Vince Keenan, my favorite cocktail blogger.
- Anthony Bourdain makes a Negroni. Tony unloads some caustic/sardonic Bourdainisms and shares one key piece of Negroni-drinker wisdom: never have more than two.
- Giada De Laurentiis proposes an “Herb and Orange Negroni” based on vodka instead of gin and relying on a lot of orange juice. Something tells me that Giada, deep down, doesn’t really care for Negronis.
- Of the inexpensive London-dry style gins that I’ve been pouring during the last month, the one that’s made me happiest is from Trader Joe’s: Rear Admiral Joseph’s London Dry Gin. As usual, I’m late to the party: Bon Appétit called it the “best deal in gindom” way back in 2007. It’s not a gin to highlight, but if you’re looking for a gin that plays well with other ingredients without doing too much damage to your wallet, it’s a hard one to beat.
- Here’s a Camper English bulletin on what’s trendy in the cocktail world now.



Medicinal, bitter and edgy sounds like mind kind of thing. Is it reminiscent of licorice? Many people seem to dislike that flavor, but I love it.
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I’m a big licorice/pastis/absinthe kind of guy too, but there’s no licorice in a Negroni. The gin has its tingly, evaporating/herbal quality. Have you had Campari? It’s half an aperitif and half a bitters — the general flavor is mainly burnt orange, but there are a lot of other herbs and such in there. Italians like to drink it with some soda on ice — it makes a refreshing soft-drink-for-adults that way. (It’s thought to put the tummy in a nice mood for dinner.) And the sweet vermouth is rounder and fuller (and less sweet, at least when mixed) than you expect. With all this going on, a Negroni is very full and rich on the tongue — fruity and dense without being sweet, and herby/medicinal — and the bitter edge is pretty sharp. It took me two or three tries before I started really getting the pleasure of it. Now I’m hooked. Orson Welles was said to have loved them!
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has a nice edge. don’t waste your Hendrick’s on it…
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I can’t drink. Severe rosacea. My face explodes if I sniff a glass of wine. And I loved drinking.
The worst part is that I am involuntarily virtuous. When it come to drugs that open the gates to hell and its attendant sexual delights, alcohol is king. Liquor is the fastest way to the ladies’ hearts!
Reading about other people drinking is torture. I need a drink! (And, no, 420 is but a pitiful substitute.)
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I don’t know what the drink tastes like, but the chiaroscuro in that place is killer. Google Images has a bunch more for “elsa bar new york.”
Usually when you see uncovered lights these days, they’re either real harsh instead of warm (wasting the darker surroundings), or the rest of the place isn’t darkened enough. It’s part of the alienating grunge thing, or the World of Tomorrow / Space Age revival thing. Kudos to the renovation team here.
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The cocktails are great but part of the fun of spending a few hours at Elsa is definitely the visuals.
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Another thing that stands out is how the colors are a healthy mix of warmer and colder hues, a contrast that the bright-dark lighting amplifies. Even if the lighting looks cool, the place can still leave you feeling cold if the whole area has monotonously dark furniture and other objects, as is required these days. Then your attention goes too much to the lighting itself, and it’s nice but distracting. The place comes alive more if there’s a mix of dark brown (de rigueur) with cream or tan or amber, and you don’t notice any particular part of the total effect. It’s just, “Man, this place looks so alive!”
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Plus: kudos to my nice little Panasonic camera for picking up some of the visual richness of the place.
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I wish I could drink some of the more manly classic cocktails like a Negroni but they just don’t work for me. I am totally girly when it comes to cocktails. My favorite thing to drink is something called the “Proud Punjabi” at a local Indian place. Mango lassi, coconut rum, and Tia Maria. It’s exxy so I can’t have more than one but GODDAMN it is delicious.
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http://badassdigest.com/2012/08/17/your-guide-to-drinking-this-weekend-the-negroni/
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