Paleo Retiree writes:
Could be wrong, but I’m pretty sure that this is the first time I’ve run across the adjective “trendy” being used (non-ironically, anyway) as an enticement. Is calling something “trendy” and meaning it as praise becoming a trend?
About Paleo Retiree
Onetime media flunky and movie buff and very glad to have left that mess behind. Formerly Michael Blowhard of the cultureblog 2Blowhards.com. Now a rootless parasite and bon vivant on a quest to find the perfectly-crafted artisanal cocktail.
Ugh, I hope not.
I have to say, though, that I do think it’s clever marketing (even if I hate it): tell your potential customer base that your product is fashionable or trendy or whatever (even if it isn’t yet), and if they ‘buy’ both your message and the product, it becomes a self-fulfilling prophecy.
It’s a very British usage–as in this deathless formulation from the Daily Mail: “The Cambridges will take their court-side seats at the basketball game in the trendy New York suburb of Brooklyn and watch local team the Brooklyn Nets take on the Cleveland Cavaliers tomorrow night.”