. . . than Facebook.
Glynn Marshes writes:
Michael Wolffe, in USA Today, argues that Facebook will inevitably splinter as people peel off to join other social media services — services set up to reinforce exclusivity and eliminate “the Facebook dross and cacophony.”
Not only is Facebook challenged by its inability to grow advertising revenue fast enough — the primary culprit in its 50% share-price plunge — but now it’s facing a carve-up of the social experience.
This is not just by the high-fliers in its space, Twitter and Linkedin — themselves in danger of fragmentation — but by an ever-growing assortment of specialty players.
He goes on to list several of them.
It will be interesting to see if he’s right. I could see myself being tempted away from Facebook if the right alternative presented itself. Could you?