Art Du Jour: The Velveteria

Blowhard, Esq. writes:

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When Sir Barken was recently in L.A. on a cultural tour for his daughter, we met up for a day so I could show them around downtown. Sure, LACMA and the Getty are fine, but the city has a relatively new landmark that is also essential — the Velveteria or, to go by its even more wonderful official name, the Velveteria Epicenter of Art Fighting Cultural Deprivation. Previously located in Portland, Oregon, this museum dedicated to black velvet paintings that’s now in a Chinatown storefront is one of the city’s great oddball attractions.

Co-owner and co-curator Caren Anderson chatted with us for a few minutes about the collection.

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A SoCal native and former psych nurse, Anderson lived with her partner-in-crime Carl Baldwin for thirty years in Portland but they were so sick of the dreary weather they decided to move back to L.A. She said they own up to 3,000 paintings of which about 600 are on display at any given time. She gleefully noted that the fine art world doesn’t think much of their velvet utopia. “They hate us,” she spat.

Which raises the inevitable question — “But, but…is it art?” Yeah, sure, why the heck not? Certainly not high art, but as folk/outsider art it’s hard to beat. It’s appreciable as pure kitsch but there’s also something sweetly direct about it, the black fuzziness providing a stark yet inviting background for people to gaze at their heroes and icons. You’d think that people who frequent the nearby Museum of Contemporary Art would appreciate playful work that challenges established norms, but I guess they like their daring, marginal art only after it’s been officially sanctioned. It’s one thing when elites spit in the eye of bourgeois propriety, but an entirely different case when grassroots art flies in the face of our cultural overlords.

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About Blowhard, Esq.

Amateur, dilettante, wannabe.
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7 Responses to Art Du Jour: The Velveteria

  1. Shelley says:

    Ok, I’ve calmed down a little after WordPress ate my original comment.
    By grassroots art you must mean Bob Ross, his “happy little trees” are foresting acres of preprimed canvas around the world. I would wager a nickel, plug or not, that thousands more Bob-Ross-acolyte paintings are being wrapped for Christmas than (insert name or ANY and ALL cultural icons here). Have you tried painting on velvet? It is hard.
    My attention has recently been drawn to http://grandcentralatelier.org/, a place that flies in the face of current art school curricula by actually teaching students to draw. My take on why paintings on velvet, or classical drawing is unpopular with the cultural overlords: critics and academicians can’t talk it into their particular shopping bag. Most anybody can see if the emperor is wearing clothes or not.

    Liked by 2 people

    • Ms. Anderson also mentioned how difficult it is to paint on velvet.

      I think you’re right that elites simply don’t have the vocabulary to talk about this kind of stuff. So instead of merely admitting to their own shortcomings, they scoff and dismiss.

      Liked by 1 person

  2. Pingback: The Velveteria Epicenter of Art Fighting Cultural Deprivation | Will S.' Sunny Side Blog

  3. I really like the article, thank you for visiting and thankyou for the write up or right up. The other thing about these paintings is the 100 plus year history behing them and the artists who painted them. Best Caren

    Liked by 1 person

  4. Pingback: The Best of UR 2014 | Uncouth Reflections

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